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Home FAQs Surveys and Polls Adventure Game Industry Market Research Summary (RPGs) V1.0

Adventure Game Industry Market Research Summary (RPGs) V1.0 PDF E-mail
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Saturday, 18 August 2007 18:31
Article Index
Adventure Game Industry Market Research Summary (RPGs) V1.0
Section 1: The Segmentation Study
Section 2: Basic Terms
Section 3: Basic Demographics
Section 4: The Role of Computers
Section 5: Tabletop RPG Business
Attribution and Source
All Pages

We asked questions of people who play TRPGs to get a better and more detailed picture of that category. This section explores some of that data.

The market research study provides some useful information on the games TRPG players play when they’re not role playing:

  • 51% play a non-TCG card game monthly
  • 43% play a puzzle computer game monthly
  • 43% play a classic board game monthly
  • 58% play an “action/shooter” computer game monthly
  • 41% play a “simulation” computer game monthly


The least played game types were:

  • 26% play a TCG monthly
  • 24% play a puzzle table game monthly
  • 17% play a MWG monthly
  • 17% play a social/party game monthly


When asked how likely a person was to be the DM/GM, the responses were:

2+ Sessions as DM/GM: 47%
Don’t DM/GM: 41%

When asked to describe a variety of past game experiences, the market provided the following data:

Used detailed tables & charts: 76%
Included Miniatures: 56%
Used “rules light” system: 58%
Diceless: 33%
Combat Oriented: 86%*
Live Action: 49%
House Rules: 80%

* Looked at in reverse, this interesting answer tells us that 14% of the gamers who play an RPG >have never played< a combat oriented RPG.

Of the people who reported playing a TRPG, we further screened for people who played D&D and asked those individuals some more detailed questions. This data comes from people who have played D&D, not necessarily those who play monthly.

Age: <1212-1516-1819-2425-35
Learned D&D:23% 41%15%12%9%

One conclusion we drew from the data was that if a player had played longer than one year, the chances they would play another year were greater than if they had not yet been playing for a full year. In fact, the longer a person plays, the higher the chance they will stay in the game; in other words, players are >less< likely to quit playing D&D the longer they play, not >more< likely.


<=1 Year 1-5 Years >5 Years
Expect another Year: 40% 75% 88%

We asked what the frequency of play was:


Total D&D <=1 Year 1-5 Years >5 Years
Monthly:7.2
4.9
13.2
5.9

So we see that the longer a player is in the game, the fewer times per month they play after the 5th year. Once the “acquisition” period (1st year) has passed, frequency of play accelerates tremendously, then drops. One explanation for this fact may be that since acquisition happens most often at age 15 or less, “new players” may have a lot of time available for gaming, but as they age, they have less time per month to play.

We looked at a few other questions based on how long a person had been playing the game:


Typical
Session
5+ Hours
4 or More
Gamers
in Group
Average Sessions
before Restart
(New Characters)
Total28%62%15.4
<=1 Year10%48%8.8
1-5 Years14%60%12.9
>5 Years*
42%71%19.6

* Remember that frequency of play is down sharply for these gamers)

This data tells us that the longer a person plays the game, the longer the game sessions get, the more people play in the game, and the longer the game progresses before a character restart. In fact, if you look at the >5 year group, you realize that the big jump in long sessions and in average sessions before a restart means that the 5+ year gamers are playing the same characters, on average, vastly longer than anyone else.

One conclusion might be that it takes 5 years for a player to really master the system and really figure out what kind of character that player likes to play.

The following financial figures are for TRPG players in general (D&D information, where available, is provided as well)

This data seems to validate the theory that young gamers, while very active, don’t spend a lot of money. (The following data is reported by for RPG expenditures) The big dollars come from adults...

Total spending by age:

12-17:
$297
18-24:
$850
25-25:
$2,213

And, the longer they stay in the category, the greater their total
outlays...

Play <=1 Year:
$116
Play 1-5 Years:
$562
Play >5 Years:
$2,502

And if they can be induced to become a DM/GM, expenditures skyrocket.

Will DM/GM: $2,048
Will not DM/GM: $401

Some breakouts for the D&D population in particular…

Total D&D spending by age:

12-17: $164
18-24: $443
25-35: $1,642

Monthly D&D spending by age:

12-17: $10
18-24: $12
25-35: $14

Total D&D spending by time in game:

<=1 Year:
$123
1-5 Years:
$338
>5 Years:
$1,756

Monthly D&D spending by time in game:

<=1 Year:
$7
1-5 Years:
$22
5 Years:
$16

(Interesting note: Monthly spending in the first five years after adoption of the game is higher than the spending beyond that point – though the older, longer gamer plays the game more, they spend less. This may relate to the frequency of a character/game restart.)

D&D DM willingness effect on expenditures:

Will DM:
$1,444 total / $21 monthly
Will not DM:
$187 total / $7 monthly

(Interesting note here: Even people who don’t DM buy a heck of a lot more than just a PHB...)

Effect of miniatures addition to RPG mix:

Few miniatures owned/used:
$139 total RPG spending
Many minis owned/used: $4,413 total RPG spending

We found that players who were ‘lapsed’ – reported that they had played TRPGs but were not currently doing so; had spent more money than the current players, and had played more different games monthly – but interestingly, they had spent less money, on average, on D&D than players who were current.

Mean RPG
Spending
Mean Total D&D
Spending
Number RPGs
Played
$1,273 / $1,667*$895 / $599*2.2 / 3.3*

* Current/Lapsed

One conclusion that could be drawn from this data is that gamers who don’t like D&D will spend a lot of money and try a lot of systems to find something they do like before they quit. Gamers who like D&D will spend less money and try fewer systems, but will spend more on D&D than those who don’t.

When asked why a gamer lapsed, the answers (multiple choices allowed) were:

Got too busy with other things79%
Too few people to play with63%
Not enough time to play55%
Found a game I liked better38%
Unhappy with the game and the rules38%
Cost too much money32%
Burnt out from frequent play29%

Getting back to the people still playing the games, when asked what games TRPG players play monthly, the answers (multiple choices allowed) were:

D&D
66%
Vampire: The Masquerade
25%
Satr Wars
21%
Palladium
16%
Werewolf: The Apocalypse 15%
Shadowrun
15%
Star Trek
12%
Call of Cthulu
8%
Legend of the Five Rings8%
Deadlands
5%
Alternity
4%
GURPS
3%

When asked to describe aspects of their games, on a scale from 1 to 5, answers were:


NormallyRarely
Create Own Adventures 42% 11%
Create Own Campaign Material 29% 17%
Replay Adventures 18% 35%
Use adventures from magazines 21% 40%
Follow official D&D Rules
33% 17%

When we asked RPG purchasers how many had purchased D&D at a particular retail type, the answers were:

Hobby/Game Shops*
36%
Book Stores
27%
Comic Book Stores

18%

Specialty Toy and Game
17%
Large Toy Store Chains 15%
Conventions 4%

*In other words, 36% of the respondents indicated they had purchased a D&D product at a Hobby/Game shop.



Last Updated ( Friday, 24 August 2007 05:53 )
 
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